Phase 0
Foundations
CRM API access confirmed, Domain developer account opened, PropTrack and Cotality conversations started, consent model designed, design partners signed.
Company
Each phase ships something an agent can use that day
The order is deliberate: the slowest dependency — property data licensing — runs in parallel from day one instead of blocking everything behind it. Phase 1 needs no data contracts at all.
- Market
- Australia
- Stage
- Pre-seed
- Phase 1 timeline
- Weeks
Sequencing
The roadmap, in dependency order
Phase 1 needs no data contracts, which means the hardest commercial conversations get had with real usage evidence in hand.
In progress
Phase 1
Identity resolution + CRM overlay
Inbound email capture, real-time CRM match, unified contact card. The first demoable product. Requires zero property-data licensing.
Phase 2
Qualification & conversational nurture
Readiness scoring from CRM data alone, then two-way AI conversation over email — with the consent model wired in before a single automated message ships.
Phase 3
Property enrichment
Live valuation, ownership tenure and comparables on the contact card. Gated on licensing terms and written confirmation that in-platform enrichment sits inside them.
Phase 4
Database reactivation
Bulk import of past clients and a trigger engine — anniversaries, valuation moves, nearby comparable sales — generating personalised market insight per property.
Phase 5
Unified platform
One dashboard across all five engines, with reporting in the terms principals buy on: reactivated leads, deals attributed to farming, time saved per touch.
What already exists
This isn’t a deck with a waitlist
A working application foundation
Authentication, email verification and password reset live on Resend. Postgres with Drizzle migrations, TanStack Start app shell.
A real design system
Full token set — colour, type, spacing, elevation, motion — and a built component layer, not a mockup.
Four designed product screens
Setup, Identity Resolution, Qualification and Nurture, at fidelity high enough to demo to an agent tomorrow.
A dependency-aware roadmap
Sequenced so the slowest dependency runs in parallel, plus a teardown of how the proven competitor actually works, channel by channel.
The ask
Three things unlock the first demo
None of them require capital. All of them are conversations that should start this month, because the MVP is weeks of engineering behind them — not quarters.
Ask 01
One to three design partners
Agents or a small agency willing to pilot early and be blunt about what does and doesn't work in the day-to-day.
Ask 02
CRM API access
Confirmed read/write with one of Agentbox, Rex, VaultRE or LockedOn — Agentbox first, given the largest footprint.
Ask 03
Data licensing, started
Domain developer account for MVP enrichment; PropTrack and Cotality conversations opened now so they're signable when Phase 3 needs them.
Design partners
Weeks of engineering, not quarters
We're signing one to three design partners — agents or a small agency willing to pilot early and be blunt about what works. If that sounds like you, the conversation should start this month.
No migration · No new budget line · Consent-native