The manual lookup
Every inbound enquiry triggers the same routine: stop, open the CRM, search for the person, and reconstruct from scratch who they are — before you can say anything useful back to them.
NestaAI is the lead intelligence layer for Australian real estate sales agents. It identifies every inbound enquiry the moment it lands, ranks who is genuinely ready to transact, and holds a real conversation with everyone who isn’t — for as long as it takes.
Zero migration · overlays your existing CRM
Marcus Kellerman
PAST VENDORm.kellerman@outlook.com · 0412 ••• 884
87
Readiness
Owns
14 Brereton St
Held
8 yrs 4 mo
Est. value
$1.34M
Last touch
2019 · sale
Recommended next step
Call today. Eight-year hold, valuation up 11% since Feb, and this is their third enquiry in six weeks.
170,000+
Agents in Australia
Real estate agents employed nationally as of early 2026 — a market with no AI lead layer built for it.
4 CRMs
Near-national reach
Agentbox, Rex, VaultRE and LockedOn cover most of the market. Four integrations is most of the country.
1 listing
Pays for everything
A single recovered listing pays for roughly twenty agent-years of the product. That is the entire ROI conversation.
Sits on top of the systems Australian agencies already run
The problem
Every inbound enquiry triggers the same routine: stop, open the CRM, search for the person, and reconstruct from scratch who they are — before you can say anything useful back to them.
Every closed sale is a future seller, and agents know it — so they keep everyone in the database. But nothing re-engages that list on its own. It just gets larger and colder every year.
One enquiry, start to finish
This is the routine an inbound enquiry triggers today, at every agency in the country. It is not hard work. It is just work nobody should be doing.
An enquiry lands
0:00Email, portal or phone — mid-appraisal, mid-inspection, mid-anything.
Stop, and open the CRM
1:00Whichever of the four the agency runs, on whichever device is closest.
Search the name
3:00Then the phone number. Then the other email address they used in 2019.
Read back through the history
5:00Past enquiries, the property they own, whatever was said last time.
Decide whether they are worth a call today
6:00From memory and instinct. No score, no prompt, no second opinion.
Type the note
7:00If there is time. Often there isn't, and the context dies with the call.
None of it is selling. And while it repeats, the database — the most valuable list in the office — gets larger and colder every year, in a market where the average hold cycle is seven to ten years.
The product
NestaAI overlays the CRM the agency already pays for. Nobody moves their data, nobody retrains their team, and the product proves itself inside the workflow that already exists.
01 — Identity Resolution
NestaAI matches any inbound email to the CRM record in under half a second and surfaces the person's full history, owned property and a recommended next step — before you have finished reading the subject line.
Marcus Kellerman
PAST VENDORm.kellerman@outlook.com · 0412 ••• 884
87
Readiness
Owns
14 Brereton St
Held
8 yrs 4 mo
Est. value
$1.34M
Last touch
2019 · sale
Recommended next step
Call today. Eight-year hold, valuation up 11% since Feb, and this is their third enquiry in six weeks.
Property enrichment — live ownership, valuation and comparable sales — feeds all five engines but depends on data licensing. It runs as a parallel workstream, so it never blocks the product.
05 — Background work
Agents lose ten or more hours a week to work that sells nothing. NestaAI runs that work in the background off the CRM data it already reads — and leaves every draft waiting for a yes, because nothing goes out in your name without you.
Saturday, 4:40pm
You were at four opens. This ran without you.
Buyer feedback — 9 Marlow Ave
11 attendees asked, 8 replied, summary drafted for the vendor
Client questions — 6 answered
Suburb median, two comparable sales, rent and lease dates
Vendor report — 22 Ellison Rd
Week 3: 14 enquiries, 412 portal views, 9 through the open
Call notes — 4 conversations
Written back to Agentbox against each contact
Nothing leaves without you
Every draft waits for your approval. Send it, edit it, or bin it — the work is done either way.
Buyer & vendor comms
Every open
needs feedback chased
Chasing buyers after an inspection, then relaying it to a vendor who wants to know today.
Client lookups
All day
the same questions
Suburb medians, what a place is worth now, comparable sales, rent, lease dates, how to apply.
Vendor reports
1–3 hrs
per listing, per week
Compiled by hand from portal statistics, enquiry counts and the open-home register.
CRM notes
Every touch
written up from memory
Typed hours later, if the day leaves room for it — and lost entirely if it doesn't.
Industry estimates put non-revenue admin at 10+ hours per agent per week, with vendor reporting alone accounting for one to three of them per listing.
Your voice, your rules
The relationship is the agent’s entire asset, so nothing here sounds like a chatbot. NestaAI learns your voice from your own emails, works inside the limits you set, and treats every edit you make as a correction to learn from.
Tone
Warm, but brief
Never raises on its own
Hands it straight to you when
A buyer mentions an offer · a vendor asks about price · anyone sounds unhappy
Sent without edits
91%
Point it at your sent mail and past threads and it picks up the things that make you sound like you — how you open, how long you run, how formal you are, how you sign off. Not a house style, and not a generic assistant voice. Yours.
Dial the tone between warm and direct, set how much it writes, and name the subjects it must never touch on its own — price guarantees, commission, anything you would want to say yourself. Then choose when it escalates to you.
When you change a draft before it goes out, that correction is the training signal. The next one lands closer to what you would have written, and the gap keeps closing — so the work shifts from writing to approving.
Autonomy is earned
Most agents start at the first rung and never have to move. The ones who do move because they stopped changing the drafts.
Draft only
Everything waits for you. Nothing sends without a click.
Approve and send
You read it, you send it. One tap, from your phone, between opens.
Autonomous, by message type
Routine replies go on their own. Anything sensitive still comes to you.
How it works
Read/write access to Agentbox, Rex, VaultRE or LockedOn. No export, no import, no data migration. Your CRM stays the system of record.
Inbound email is matched to the CRM record in under half a second, with full history, owned property and a recommended next step on one card.
Ready leads rise to the top of the queue. Everybody else moves into a real conversation that runs until they are ready — months or years later.
The maths
Put your own numbers in. The question was never whether NestaAI pays for itself — it’s how far a single recovered listing goes.
Seats across your agency
Median across your listings
Typical AU range is 1.8%–2.5%
Commission on one listing
$22,000
What that covers
One recovered listing covers
1.9 years
of NestaAI for all 12 agents.
Recover one listing you would otherwise have lost and the platform is paid for several times over, for the entire team, before anyone talks about the second one.
Illustrative, using your inputs and a single recovered listing. We’ll walk you through pricing for your team size on the call.
In their words
Quotes from discovery conversations with Australian sales agents and principals. Attribution withheld while design partners are being signed.
Someone rings up and I've no idea whether they're a past client or a total stranger until I've dug through the system. By then the moment has gone.
The back catalogue is the most valuable list in the office and the one nobody has time to work. It just sits there getting colder.
I don't want a bot pretending to be me. I want to know which of the forty people who enquired this week is actually going to sell.
FAQ
The four questions every principal asks, plus the two every agent asks. If yours isn’t here, ask it directly.
No. NestaAI overlays the CRM your agency already pays for. Nobody moves their data, nobody retrains their team, and the product proves itself inside the workflow that already exists — which is the only adoption model that works with agents.
Design partners
We're signing one to three design partners — agents or a small agency willing to pilot early and be blunt about what works. If that sounds like you, the conversation should start this month.
No migration · No new budget line · Consent-native